Our increasing use of the internet to help us manage our busy lives has driven more and more organisations to establish an internet presence in order to survive in the market place. This has of course provided us with a lot more choice in many sectors, particularly retailing and of course online gambling. As far as retailing is concerned our choice of website may be due to the product on offer, but in many cases it is likely to be how easy the site is to use. As governments have often found to their cost this is where the quality of the software is paramount in the success of any internet site. For online gambling sites, particularly the casino gambling sites the quality of the software is even more important because the way things have developed the majority of the product, namely the casino gambling games are also the responsibility of the casino gambling software suppliers. Clearly both the online sports gambling and the online casino gambling sites need software which provides effective and secure financial management, but the success of the casino gambling sites is almost entirely down to the quality of the gambling games they offer their potential customers. As we often comment on here at gambling.ie, nowadays the bulk of online casino gambling games are versions of slots and video slots, all of which are designed and supplied by the casino software suppliers. This has led to a whole new commercial sector related to the supply of online casino gambling software, with some specialist companies such as Playtech expanding very quickly indeed to become market leaders. The importance of the casino gambling software suppliers cannot be overstated, as proven by the comparative performance of William Hill and Ladbrokes in the online gambling market over recent years, but it is also important that one supplier does not totally dominate the market because that would lead to a reduction in choice. It is already possible to identify the software supplier to a particular casino gambling site by the slots gambling games on offer, so if we want more choice there also has to be a place for smaller specialist software suppliers.